Why send real estate prospecting letters?
To eliminate those frightening gaps in income.
You probably already know why you experience those gaps in income – they happen because when you’re busy with current clients you don’t find time to prospect or to stay in touch with people who could refer business to you. Then when the final transaction closes, you have to start all over from a state of virtual “unemployment.”
Well-written real estate prospecting letters used in a drip marketing campaign can put an end to those gaps between commission checks.
Those panicky times of “temporary unemployment” happen because you simply can’t find the time to prospect for new real estate clients or to follow up with every lead. And it’s easy to see why.
When you’re working hard trying to get everything done for transactions in progress, there aren’t many extra hours in a day. But that doesn’t make it less important.
The prospecting, marketing, and follow-up you do today is what will lead to income 60 or 90 days from now.
That’s why I’ve written more than 80 sets of real estate prospecting letters that can work on autopilot to perform three vital functions:
- The first is to help you prospect for new real estate leads.
- The second is to keep you in touch with those new leads, past clients, and your sphere of influence, even when you’re too busy to pick up the phone or even compose an e-mail.
- The third is to help you build a relationship of trust with everyone you contact.
Whether you prospect from lists such as the default notices, from inquiries to your website, from expired notices in your MLS, from FSBO signs, or from names gathered through a service for a specific niche or geographic farm area, these real estate letters build trust before your prospects even meet you…
And more and more, success is all about building trust. It’s about showing people that you’re interested in helping them – and not just interested in your own income. It’s about demonstrating your abilities, and about showing that you’re reliable.
It’s also about standing out from the crowd. When people haven’t met you in person, it’s about sending the right words in every real estate prospecting letter you mail or e-mail.
Now – Real Estate Prospecting Letters You Can Use Today
Now you can send real estate prospecting letters containing those “right words,” starting this very day. And the best part is, you don’t have to take the time to write them.
You can choose from a large assortment of real estate prospecting letters, pre-written by a professional real estate copywriter. You can download them in minutes, and begin using them before the day is over. Just personalize each letter, then plug them into your autoresponder or use postal mail.
If you’ve got one spare hour, you can put these letters to work this very day.
The letters in each set are designed to give your prospects good information, while at the same time demonstrating why they need you. Each letter builds upon the last to reinforce this idea. And, because each letter offers advice and information rather than high pressure sales, each serves to increase their trust in you.
But of course each one does invite them to call or e-mail to get in touch. That does mean that when they contact you personally, you’ll have to make some time to talk with them. But talking to someone who has raised their hand to say “yes, I need you” is different from following up on lukewarm leads. These are people who are ready to take action.
Click here to browse through the selection of real estate prospecting letters for sellers and buyers – and be sure to check out the letters for keeping in touch with your sphere and those all-important past clients.
Why do these real estate prospecting letters work?
I’ll let Tony and Suzanne Marriott tell you.
Marte, thank you for writing such fresh sales and prospecting letters for today’s real estate agent! Your unique writing style is professional but very personable as well. I’m confident using these letters will position me to help more homeowners with their real estate needs. Nia Young, Realtor, ASP
Check out some samples before you buy.
If you don’t know me, you may be worried that my letters will be more of the same kind you were sorry you purchased in the past. If that’s the case, click here to visit my freebies page and get some sample letters.
Empty pockets Image courtesy of iosphere at FreeDigitalPhotos.net