Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end.
No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression that this client wanted.
And then I realized – I had no real impression of this agent, so how could I convey it?
You see, his office manager contacted me to write the bio. Then he very sketchily filled out my agent questionnaire. When I sent follow-up questions, the office manager answered them – briefly.
I never did talk to the gentleman.
I don’t know if he’s friendly and fun or cold and stuffy. I don’t know if he loves his work or would rather be doing something else. I don’t know if he handles all the details of his closings or delegates it to someone else.
In other words, when it comes to the things that make one agent stand out from another, I really don’t know much. And I couldn’t call him because he was off on vacation.
So – I did the best I could with what I had. In the end, the client was happy with his bio – or so his office manager said – but I wasn’t happy with it.
That’s when I decided to be stubborn in the future. I’ll wait to start until I can actually communicate with my client, and I’ll keep asking my questions over and over until I get complete answers.
