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You are here: Home / real estate agent bio / Working with a real estate copywriter? Take time to communicate

Working with a real estate copywriter? Take time to communicate

January 2, 2016 by Marte Cliff

Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end.

No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression that this client wanted.

And then I realized – I had no real impression of this agent, so how could I convey it?questions and answers for agent bio

You see, his office manager contacted me to write the bio. Then he very sketchily filled out my agent questionnaire. When I sent follow-up questions, the office manager answered them – briefly.

I never did talk to the gentleman.

I don’t know if he’s friendly and fun or cold and stuffy. I don’t know if he loves his work or would rather be doing something else. I don’t know if he handles all the details of his closings or delegates it to someone else.

In other words, when it comes to the things that make one agent stand out from another, I really don’t know much. And I couldn’t call him because he was off on vacation.

So – I did the best I could with what I had. In the end, the client was happy with his bio – or so his office manager said – but I wasn’t happy with it.

That’s when I decided to be stubborn in the future. I’ll wait to start until I can actually communicate with my client, and I’ll keep asking my questions over and over until I get complete answers.

Image courtesy of emily9 at FreeDigitalPhotos.net

Filed Under: real estate agent bio Tagged With: real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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