Would You Say That Word in Front of Your Grandmother?

Not long ago my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word.

For me, that pretty much destroyed the message. Or at least it destroyed the writer in my eyes.

I’m not a prude and I do let loose with a cuss word now and then – but not that one.  I don’t think there’s any excuse for it – and especially not on line, where everyone – including your grandmother – can read it.

Do these guys think foul words make them look cool? Or are they youngsters and they think those words make them look grown-up? Hopefully, they don’t think it makes them look professional.

What do you think?

Are you put off by foul language in a blog post? Does it make you think less of the writer? Or does it matter?