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You are here: Home / real estate marketing / Yes, you need a real estate niche

Yes, you need a real estate niche

October 29, 2016 by Marte Cliff

Why A Marketing Niche Can Expand Your Sales

Have you ever heard the expression “Jack of all trades and master of none?”farm land

It used to be a common one – describing people who knew a little bit about a lot of things and could perform a variety of tasks. The down side was that they weren’t expert at any of them.

That’s what can happen to you as a real estate sales person. If you’re working with first time buyers on a tight budget one day, searching for unimproved lots for a buyer another day, and trying to list a waterfront mansion the next, your focus is too scattered to let you become “the” authority in any one place.

Can you own your neighborhood?When you choose the kind of property you love best (Not what has the highest potential commission) and then focus on learning all you can about that niche, you’ll soon become an expert.

Once you become the expert, it will show. People will notice. And before long you’ll be THE person to call in your niche.

Not only that, you’ll save time and energy. If you know all there is to know about a specific niche, you won’t have to stop and do research when someone asks you a question. You’ll know.

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting, real estate success strategies

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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