Why A Marketing Niche Can Expand Your Sales
Have you ever heard the expression “Jack of all trades and master of none?”
It used to be a common one – describing people who knew a little bit about a lot of things and could perform a variety of tasks. The down side was that they weren’t expert at any of them.
That’s what can happen to you as a real estate sales person. If you’re working with first time buyers on a tight budget one day, searching for unimproved lots for a buyer another day, and trying to list a waterfront mansion the next, your focus is too scattered to let you become “the” authority in any one place.
When you choose the kind of property you love best (Not what has the highest potential commission) and then focus on learning all you can about that niche, you’ll soon become an expert.
Once you become the expert, it will show. People will notice. And before long you’ll be THE person to call in your niche.
Not only that, you’ll save time and energy. If you know all there is to know about a specific niche, you won’t have to stop and do research when someone asks you a question. You’ll know.
