You want to encourage communication with people who could be your clients… Are you doing things that make them leave instead?
How often have you to wanted to leave a comment on a blog post – only to find that you need to log in first? Or even worse, that you need to register first and THEN log in. I don’t know about you, but I don’t care enough about commenting to take the 5 minutes or so to do that.
Are you using these tactics to put a road block in front of people who might want to interact with you?
If you want people to respond and leave comments – let them do it!
Here’s another one that can send people away…
Require readers to click 3 or 4 times before they can read your complete message.
If all you’re doing is providing news, OK. Go ahead and make it difficult. But if you want your prospects to stay and read what you wrote – and then follow your call to action – why are you making them work so hard to get there?
I’ve clicked away without reading the entire message at least a half dozen times just today.
It starts with an email with a headline. So you click and get to another page that offers the headline and a paragraph or two of the story – then you have to click again. But is the whole story there? NO, not always. Sometimes you have to click yet a 3rd time to read the whole thing.
Do you do it? I don’t. It would take information that I simply HAD to know to get me to click that third time. It had to be pretty darned interesting just to get me to click twice. Three times is out of the question.
If you have a marketing message – make it easy for your prospects to read.
Trust me when I say that they aren’t going to work hard just so you can sell them on your goods or services.
Image courtesy of ddpavumba |freedigitalphotos.net
