Are you good at helping distressed homeowners?
Let Them Know, With
Short Sale Prospecting Letters
that Earn Their Trust
“If you have something of value to offer the world and don’t let the world know – you’re doing a disservice.”
You’ve heard that before, I’m sure. And it couldn’t be more true than it is with regard to the real estate market.
Although prices have been rising, according to www.attomdata.com, in first quarter 2021 about 4.7% of U.S. Homes (1 in 21) was seriously underwater. Seriously in this case meaning they owe about 25% or more on a mortgage than their home’s current value.
In other words, some 4.7% of homeowners still need experienced agents who can help them negotiate a short sale. Of course as prices rise, this will change, but 25% is a huge leap.
A short sale can help them get a fresh start, but only if it’s done right.
And there’s the problem…
Too many of those distressed homeowners are listing with agents who have no experience in dealing with short sales.
- They don’t know how to properly price a short sale
- They don’t know how to help their sellers get the right paperwork ready.
- They don’t know how to present the short sale to the lender – or more correctly – the asset manager.
- They don’t know how to negotiate with that asset manager to get their clients “off the hook” for the deficiency
- They don’t know how to push just hard enough to get their short sale approved and moving through the system without angering the asset manager and getting it sent to the “ignore” pile.
If you do know how to list, promote, and close a short sale, and you aren’t reaching out to those homeowners, you are doing them a huge disservice.
But –How can you show them that you offer the help they so desperately need? With these letters, of course.
Many of those distressed homeowners are inundated with agents calling and writing to say “Me – me – hire me!!” And as you know, a lot of those agents don’t know a Short Sale from a shoe sale. They just want the listing.
The poor homeowners may have heard the horror stories from friends who chose the wrong agent. They may have even tried listing their house and had a bad experience with an agent who let them down. The result is that they don’t know what to do, or where to turn for real help.
That’s why sending them short sale prospecting letters that offer some advice instead of just asking for the listing will set you apart from the crowd and show them that you’re the one they can trust.
Start with a short sale letter – or “Special report” that explains their options, and why a short sale might (or might not) be the best solution. Follow that up with 7 more letters that explain the danger that lurks in foreclosure, and the problem areas that when addressed incorrectly can destroy their hopes of a short sale:
Note: Since California passed SB 458, deficiency judgments are not a threat to California homeowners. Therefore, this set contains an alternate “letter #2” which explains why it is still important to hire a skillful agent.
Reach out to the homeowners who need you
Order my set of 8 Short Sale prospecting letters right now and have them ready to transfer onto your letterhead or into your autoresponder within minutes.
You can use them either way. If you know which homeowners you want to contact, you can put them in the mail, or even hand-deliver them if that’s your style.
You can ALSO set up an autoresponder on your website, offering the first report and capturing names so you can automatically send the other 7. For some homeowners, getting your information without first calling feels safer – and gives them an opportunity to evaluate you without committing themselves to a personal call. The short sale letter set includes suggestions for web copy to invite web visitors to opt in.
Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them.
Letting them list with an agent who can’t help is simply cruel.
The Short Sale Prospecting Letter set is offered to you today for only $59.
Can you afford not to use these letters?
Yours for prosperity,
P.S. Expand your listing inventory even more when you use my additional real estate letter sets.